While sustainers are growing, experts say public radio still needs new donors

Current News Article – While sustainers are growing, experts say public radio still needs new donors
by April Simpson
September 16, 2016

Now is the time for public radio to test strategies for acquiring new donors.

That was the oft-repeated advice from industry experts at last month’s Public Media Development and Marketing Conference in Boston. Because so many stations have converted donors to sustainers, they must try even harder to bring new members into the fold. READ MORE

While sustainers are growing, experts say public radio still needs new donors