Stanford Social Innovation Review Collaborative Fundraising By: Sarah Murray Spring 2017 Increasing membership and soliciting donations used to be no easy task for WCTE Upper Cumberland PBS. The Tennessee-based television station had on-air pledge drives and used a database and GiftWorks donor management software. But its IT systems were not integrated, and many processes required […]
Author Archive for: THutcheson2017
About Trever Hutcheson
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Entries by Trever Hutcheson
Current News Article – While sustainers are growing, experts say public radio still needs new donors by April Simpson September 16, 2016 Now is the time for public radio to test strategies for acquiring new donors. That was the oft-repeated advice from industry experts at last month’s Public Media Development and Marketing Conference in Boston. Because […]
Current News Article – Pubcasters refine tactics for acquiring donors through canvassing By April Simpson August 9, 2016 Door-to-door canvassing has raised nearly $14.5 million for public media since a Colorado TV station first tried the technique five years ago, and experts say more broadcasters are trying it. Twenty stations have attempted canvassing since Rocky […]
Current News Article – How New Hampshire Public TV bounced back from a loss of state funding By Mark Fuerst and Richard Tait February 22, 2016 Four years after weathering the sudden and irreversible loss of state funding, New Hampshire Public Television has returned to financial stability and growth in its membership as an independent […]
DDS Raises $13 Million for Public Broadcasting On April 21, 2016 the DDS/CDP national canvass program officially surpassed $13 Million raised for public broadcasting stations across the country. 56% of that $13 Million comes from monthly sustainer revenue! “Congratulations to all and thanks for your hard work and dedication to this effort. It makes a […]
Public television seeking donations door to door The Cedar Rapids Gazette By: Erin Jordan Nov 20, 2015 at 8:28 pm Public television has always known how to get to Sesame Street. Now they’re coming to your street. Iowa Public Television is one of 12 public television stations across the country going door-to-door to raise money […]
Current News Article Canvassing promotes EFT payments for sustaining members By Ben Mook | October 14, 2015 For pubmedia stations looking to retain more sustaining members while lowering bank fees and hassles from credit-card data breaches, an answer might lie in switching how their donors pay. READ MORE
Finding new donors and sustainers via mail and on-air pledge has proven to be a successful practice. But sometimes, nothing works better than an in-person conversation. Door-to-door canvassing, a relatively new fundraising channel for public broadcasting, has proven to be an effective acquisition tool, particularly when stations adopt the CDP’s Canvassing Program. Since the program’s […]
WISC-TV News 3 Wisconsin Public Television goes door-to-door amid cuts By: Matthew Simon, March 2015 MADISON, Wis. – As the public television and radio shows one million Wisconsinites watch and listen to every year face an uncertain budget future, Wisconsin Public Television has started seeking door-to-door donations from “viewers like you.” “That was planned a […]
Current News Article Canvassing cited as promising new fundraising tactic By Mark Fuerst| July 10, 2014 Individual contributions to local public broadcasting stations are the single largest revenue stream coming into public broadcasting. According to CPB’s latest report on system finances, gifts from members and major donors provided $871 million in gross revenues to public […]